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Management Team
 

The PC Helps executive team represents a range of experience and talent from across the technology, support services, training and outsourcing industries.

Brian Madocks Brian Madocks
Chief Executive Officer
Brian Madocks is responsible for leading and directing the strategy, growth and operations of the company. He joined PC Helps in 2009 with over 20 years of experience in the technology and business services industry with both early-stage and large companies. Prior to PC Helps, Mr. Madocks was chief executive officer of SunGard Higher Education, the largest provider of enterprise technology and services to colleges and universities, where he led the company’s global expansion and doubled the size of the business. Prior to that, he was SVP and general manager for the Services Industries line of business at SAP America. He holds a Bachelor of Science in finance and economics from Long Island University and completed the Executive Development Program at INSEAD in France.
 
 
Bill Clinton Bill Clinton
Chief Financial Officer
Mr. Clinton is responsible for all financial management and reporting, as well as for the information technology and human resources operations of the company. Before joining PC Helps, he served as vice president of finance with both SunGard Higher Education and Sanchez Computer Associates. In these roles, he managed all aspects of financial planning and reporting, and also led or facilitated major technology infrastructure initiatives including implementation of SAP Financials, Siebel CRM, and a professional services automation application. While at Sanchez Computer Associates, he facilitated and supported the company's successful IPO. He started his career with PriceWaterhouseCoopers. Mr. Clinton holds a degree in accounting from Susquehanna University.
 
 
Susan Deeney Susan Deeney
Senior Vice President,
Business Development
Ms. Deeney is responsible for all aspects of business development, channel strategy and field execution, including managing PC Helps’ relationship with Microsoft. Prior to joining PC Helps, she held executive positions at companies such as Odeo Video Management and Global Knowledge, where she led the successful global introduction of a game-changing learning technology which was OEM’d by SAP and later acquired by Oracle. Ms. Deeney started her career in field sales at Johnson & Johnson. She holds degrees in Spanish and French from Millersville University of Pennsylvania and studied at the University of Barcelona and the University of Madrid. Ms. Deeney is also proud to be a special advisor to HonorVet, a next generation online community providing much needed support to our veterans and their families.
 
 
Steve Reid Steve Reid
Senior Vice President,
Sales
Mr. Reid is responsible for the development, direction and management of all sales-related activities, including sales training and recruiting, client acquisition, customer service and pricing. Prior to joining PC Helps, Mr. Reid was director of Inside Sales for Thin Client Solutions at Hewlett Packard across all customer segments in the United States. Mr. Reid came to HP after the 2007 acquisition of Neoware, Inc., a global leader in thin client computing. While at Neoware, he was director of Inside Sales for the Americas and grew the thin client business substantially. Mr. Reid also previously held management positions at companies such as Global Knowledge. He holds a BS in Business Administration from the University of Southern New Hampshire.
 
 
Kevin Walters Kevin Walters
Senior Vice President,
Operations
Mr. Walters is responsible for all aspects operations, including service delivery to PC Helps clients. He leads a team of certified applications consultants and customer service representatives - including management, staffing and training to ensure expertise and proficiency in over 160 different desktop and mobile applications. Members of his team have consistently been recognized by customers as delivering the highest caliber service and support. His responsibilities also include product development, data systems initiatives, and corporate administration. Mr. Walters joined the company in 1995 as a consultant. Prior to PC Helps, he held positions as a professional fundraiser and campaign manager, and as an educator. Mr. Walters graduated from the University of Pennsylvania.
 
 
Lori Zelko Lori Zelko
Senior Vice President,
Marketing
Ms. Zelko is responsible for all aspects of marketing including strategy and planning, brand development, communications, and demand generation. Prior to joining PC Helps, Ms. Zelko held marketing leadership positions with ICG Commerce and SAP North America. At ICG Commerce, she launched the company's first vertical marketing initiative focused on the large enterprise corporate market. With SAP, as vice president for Industry & Solution Marketing, she drove field marketing strategy, planning and execution and led a team of 30+ marketing professionals focused on demand generation and pipeline build in excess of $700M annually. Ms. Zelko holds a bachelor of business administration degree in marketing from Temple University.
 
 
Matt Musial Matt Musial
Director,
Sales
Mr. Musial is responsible for the professional development, management, and oversight of PC Helps’ sales organization, including recruiting, onboarding, training, as well as day to day management and coaching. He joined PC Helps in 2006 as an entry level client productivity advisor, contributed significantly to the growth of the business in that role, and was promoted to sales director in 2009. Prior to joining PC Helps, he attended The Pennsylvania State University where he received a bachelor of arts in communications.
 
 
Rich Natoli Rich Natoli
Director,
Account Management
Mr. Natoli is accountable for all aspects of account management with a focus on building strong client partnerships and deepening relationships. Prior to joining PC Helps, Mr. Natoli held sales and service leadership positions at Stroll, Diversified Storage Solutions, and The Vanguard Group. While at Stroll, he re-launched the customer-facing division and implemented a consultative service and sales model that resulted in a 488% increase in client retention, and an almost 200% increase in sales conversion rate.